Effective Use of Information Sources for Breast Cancer Care: Interplay of Mass Media and Interpersonal Channels


 
Language:

English

Author:

Nelson O, et al.

Series/Journal Title:

Journal of African Research in Business & Technology

Volume:

2014

Pages:

12

Description:

This study investigated the influence of media awareness campaigns on breast cancer care among women in South-West Nigeria. This study was anchored on two theories: agenda setting theory and diffusion of innovation theory. [adapted from abstract]

Subject

Geographic Focus

Resource Type