Effect of Internal Marketing on Job Satisfaction in Health Services: A Pilot Study in Public Hospitals in Northern Greece
Language:
English
Series/Journal Title:
Volume:
11
Issue:
261
Copyright:
2011
Pages:
18
Description:
The purpose of this study was to explore the effect of internal marketing, all the actions that an organization (i.e., health care organizations, hospitals) has to perform in order to develop, train and motivate its employees to enhance the quality of the services provided to its customers, on job satisfaction in health services - particularly in public hospitals in Northern Greece. [adapted from author]
Subject
Geographic Focus
Resource Type
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